The other day on the radio there was an advertisement for something, and it started like this, "Hi, I'm Hall of Famer _____ ______," which is a fine way to sell a product. It's a common marketing technique. But then, halfway through the commercial, the same guy made some comment that began with, "People like you and me," . . . I'm sorry, but you can't have it both ways. I'm not like a Hall of Fame player, and I don't know many people who are. In fact, other than male genetalia, I probably don't have anything in common with that guy. If you're going to try being cheesy in your sales, at least be consistent, damn.

And because I'm so excited, watch this and share in the experience.