The other day on the radio there was an advertisement for something, and it started like this, "Hi, I'm Hall of Famer _____ ______," which is a fine way to sell a product. It's a common marketing technique. But then, halfway through the commercial, the same guy made some comment that began with, "People like you and me," . . . I'm sorry, but you can't have it both ways. I'm not like a Hall of Fame player, and I don't know many people who are. In fact, other than male genetalia, I probably don't have anything in common with that guy. If you're going to try being cheesy in your sales, at least be consistent, damn.
And because I'm so excited, watch this and share in the experience.
Showing posts with label Marketing. Show all posts
Showing posts with label Marketing. Show all posts
11.12.2006
5.20.2006
Today I saw this Women's Magazine that had on the cover something like The Da Vinci Code Diet! WHAT THE HELL?!
I can somewhat understand the obsession over a popular (note the word 'popular' and not 'good) novel-turned-movie, but come on. Maybe I just don't get it, but I don't know how Leonardo Da Vinci, Dan Brown, or Tom Hanks can help you lose weight. Unless, of course, you keep a strict routine where you're only allowed to eat when there's a good line of dialogue in the movie, because then you'd be sure to starve. Akiva Goldsman needs to write more 'A Beautiful Mind' and less 'Batman & Robin'/'Batman Forever.'
People are going crazy over this movie . . . good thing X-men 3 comes out next week and will dominate everything.
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