Don LaFontaine Dead at 68

/Film reports that Don LaFontaine has died. This is a real big deal. Let's think about how much this man has done.

Thousands and thousands of movie trailers have used Don as their voice. He's been doing voice work for years and years, meaning his effort has shaped the movie-going experience significantly. He started work in the late-60s/early-70s, which brings him to and through a revolution of the movie promoting industry. Imagine how different trailers would have been over the years without him, and perhaps how many studios would have made millions and millions less dollars. Think of all the trailers that will now come out and have the voice-over done by someone else.

Movie trailers were his forte it seemed, but Don also did thousands of commercials, among other things. I feel like his death will have a more significant impact on the film industry than most think. Maybe it will be more subtle, but it will be there.